I design for good craftsmanship, simplicity, and impact. I care deeply about turning complex, ambiguous problems into experiences that feel effortless and human.

Today

I'm a product designer with 5+ years of experience across enterprise SaaS, AI-native tools, and consumer apps, always drawn to problems that are messy and worth solving.

Wherever I go, I bring a sketchbook, a matcha latte, and a strong opinion about layout. And if I'm lucky, a genuinely hard problem to dig into.

Finding Design

My design journey began with a deep curiosity about people and systems. I was always the person asking "why does this feel so hard?" and eventually realising I wanted to be the one making it easier.

That drive led me from academic research at CMU to working on real products, building everything from zero-to-one AI features to large-scale enterprise platform redesigns.

Outside the pixels

In my spare time, you'll find me cafe-hopping across the city searching for the perfect matcha latte, sketching half-baked ideas on random napkins, or going deep into rabbit holes about cognitive psychology.

I also love exploring new neighbourhoods, reading, and finding design in unexpected places: a well-designed menu, a perfectly placed signpost, an app that just works. Thanks for stopping by. I hope you enjoy looking around.