Crafting 'Live Quiz' from Scratch: A Design-Driven Approach to Organic Growth for Byju's
To drive user engagement by providing an offering that is fun and focuses on infotainment content in the form of live quiz for Byjus the learning app which is a leading edTech app in India
Role
Associate Product Designer
Industry
Edtech
Duration
4 months
Problem Statement
Byju’s needed new in-app engagement strategies to drive organic growth, reduce reliance on paid installs, and amplify word-of-mouth referrals.
Impact
2000 new users acquired organically within the first two months of launch.
Best Feature Retention as compared to other features in the platform.
About BYJU'S
Byju’s is India’s leading edtech platform, revolutionising the way students learn through engaging, interactive, and personalised digital learning experiences. Byju’s leverages technology to make education more accessible and effective for students of all ages, from school learners to competitive exam aspirants and professionals. Following are the major offerings by Byjus for the 4th to 8th Grade segment.
Stage 2. Design Strategy
Formulated a redesign strategy that prioritizes a simplified user flow, enhanced data visualization for goal tracking, and new features to foster community engagement among users. Developed a detailed design roadmap, categorizing changes into short-term fixes and long-term enhancements, to guide the redesign efforts effectively.
Stage 3. Prototype Development
Wireframing: Undertook the redesign of core app screens and user flows, addressing the audit's findings. Emphasized the creation of a more intuitive and goal-oriented user journey, reducing cognitive load and enhancing the overall user experience.
High-Fidelity Prototyping: Leveraged Adobe XD to construct detailed prototypes that brought the new design to life. These prototypes featured a refined aesthetic that aligns with the motivational needs of fitness enthusiasts, showcasing the app's enhanced functionality and interactivity.
User Interface Design: Revamped the app's visual identity, incorporating vibrant colors and dynamic elements that motivate users to engage with their fitness goals actively. Carefully selected typography and iconography that resonated with the app's target demographic, ensuring the interface is not only beautiful but also functional.
Stage 4. User Feedback & Refinement
Facilitated user testing with a diverse group of app users, gathering insightful feedback on the redesign. This phase was crucial in identifying unforeseen usability issues and validating the effectiveness of the new design elements. Iterative refinements were made based on this feedback, fine-tuning the app's interface to maximize user satisfaction and engagement.
Stage 5. Implementation & Launch Support
Collaborated closely with the development team to ensure a smooth transition from design to implementation. Provided ongoing support and guidance during the development phase, addressing any design-related challenges that arose. Played a key role in the app's successful relaunch, monitoring user feedback and engagement post-launch to inform future updates.
Outcomes
The redesigned fitness tracker app received overwhelmingly positive feedback from users, who praised its improved usability, engaging design, and motivational features. The project was a significant learning opportunity, enhancing my understanding of user-centric design principles and the impact of design on user behavior and app retention.
Other projects
Internship project: social dining app design
Designing a mobile app to connect food enthusiasts through shared dining experiences, from concept to prototype.
Graduation project: collaborative learning app design
Revolutionizing the educational ecosystem with a mobile app designed to enhance interactive learning and peer collaboration.